// Pinterest keyword intelligence

Pinterest keyword research, pulled straight from Pinterest. Not guessed.

PinDepth pulls real search volume, trend data, and full keyword hierarchies directly from Pinterest — then classifies them as evergreen or seasonal, automatically. Plus pin-level and competitor account intelligence, all pulled live. Start with a 5-day free trial.

We're testing with 5 people at a time, first come first served — each gets a 5-day window with the full tool. Join the list and we'll email you when it's your turn. Use an inbox you actually check — signups from temporary or disposable addresses aren't invited.

pindepth
100%
Pinterest-native data — no third-party estimates
3×
Keyword depth — Board (root keyword) → sections → pins
0hrs
Manual keyword digging — each step runs itself once you hit start
// what makes it different

Built for how Pinterest actually works

Direct from Pinterest

Data is pulled from Pinterest's own search engine and Trends API — not scraped through a third-party aggregator. What you see is what real users are searching for, right now.

Evergreen vs Seasonal

Every keyword gets classified against 2 years of trend data. Know whether a keyword works year-round or only peaks in a specific season before you build content around it. How to tell the difference →

Full Keyword Hierarchy

Each classified root keyword becomes a board. Everything discovered underneath it in the deep dive — board sections, then pins, or pins directly — comes from that same tree. One research run gives you the full board-and-pin map, ready to build out.

Automated at Every Step

Research, classification, and deep dive each run as their own step — set it up, hit run, and walk away while PinDepth works in the background. Review the results, then move to the next step. Hours of manual work done for you, one step at a time.

Pin Analysis

Paste one pin URL or a whole list. Get saves, repins, reactions, comments, board and pinner detail — plus Annotated Interests, the topics Pinterest itself assigns to a pin, and any hashtags the pinner used. Export straight to CSV. Nothing saved on our end.

Top Pins

Crawl Pinterest search for any keyword and get the real top-ranking pins — position, full stats, an engagement-based Pin Score, and the Annotated Interests and hashtags behind every pin that ranks. Not an estimate, the actual results.

Competitor Accounts

Followers, monthly views, every board's saves and last-pinned date — then drill into a board's actual pins, Annotated Interests included. Single account or bulk, exportable at every level.

Accounts Analytics

Import your own Pinterest Analytics CSV exports and see impressions, engagement, saves, and outbound clicks broken down by board — parsed entirely in your browser.

// how it works

From niche to keyword map in four steps

Step 01

Select your niche

Choose from Pinterest's official taxonomy — Fashion, Home Decor, Food, Travel, and more. Set how deep you want to go. PinDepth fetches real search volumes as it goes.

Step 02

Classify

Cross-reference every keyword against 2 years of Pinterest Trends data. Know instantly whether it's evergreen (steady year-round) or seasonal (peaks at specific months) — or flagged if Pinterest has no data for it yet.

Step 03

Deep dive

Expand each classified root keyword (board) into a full autocomplete tree — board sections, then pins, or pins directly. Root keywords are processed highest-potential first, ranked by trend data, and timed to the month you'll actually post — accounting for Pinterest's indexing lag.

Step 04

Export your keyword map

Get every board (root keyword), its sections, and every pin in one structured export — ready to feed into your content creation system to produce and plan the actual pins and boards.

// beyond keyword research

Competitive intelligence, not just keywords

Four more tools alongside keyword research — live Pinterest data on pins, rankings, and competitors, plus your own account analytics.

Pin Analysis

Any pin, single or bulk

Paste one pin URL or a whole list. Get saves, repins, reactions, comments, board and pinner detail — plus Annotated Interests, the topics Pinterest itself assigns to a pin, and any hashtags the pinner used. Export straight to CSV. Nothing saved on our end.

Top Pins

See who's actually ranking

Crawl Pinterest search for any keyword and get the real top-ranking pins — position, full stats, an engagement-based Pin Score, and the Annotated Interests and hashtags behind every pin that ranks. Not an estimate, the actual results.

Competitor Accounts

Full account breakdown

Followers, monthly views, every board's saves and last-pinned date — then drill into a board's actual pins, Annotated Interests included. Single account or bulk, exportable at every level.

Accounts Analytics

Your own data, visualized

Import your Pinterest Analytics CSV exports and see impressions, engagement, saves, and outbound clicks broken down by board — parsed entirely in your browser.

// on the roadmap

This version is the start, not the finish

Five more tools are already planned — here's what's coming next.

Soon

Saved Pins

Bookmark pins from Pin Analysis or Top Pins into persistent collections you can revisit anytime.

Soon

Saved Keywords

A persistent keyword library per project — save research once, reference it anytime without re-running it.

Soon

Rank Tracker

Track how specific pins rank for target keywords over time, with historical trend charts instead of a one-off snapshot.

Soon

Search Tracker

Monitor how Pinterest's search suggestions shift over time for your target keywords.

Soon

Link Explorer

Analyze outbound domains and backlinks across pins at scale — see which sites are gaining traction on Pinterest.

// see it in action

Watch PinDepth work, step by step

Short walkthroughs of the real workflow — from pulling keyword ideas out of Pinterest's taxonomy to the finished, ready-to-use keyword map.

Behind the scenes the app shows these as keyword "depth levels" — in the videos below, the root keyword is the board, and everything discovered underneath it becomes board sections, then pins — or pins directly.

01

Taxonomy research

Pull keyword ideas straight from Pinterest's official taxonomy across your whole niche.

02

Classification

Classify keywords as evergreen or seasonal against real Pinterest Trends data — and see exactly which ones Pinterest has no data for yet.

03

Deep dive

Expand your top root keywords (boards) into a full hierarchy of board sections and pins.

04

The final outcome

The finished keyword map — boards, sections, and pins, ready to feed into your content creation system to produce and plan content.

05

Pin Analysis

Pull live stats for any pin, single or bulk — saves, repins, reactions, comments, board and pinner detail, plus Annotated Interests and hashtags, exportable to CSV.

06

Top Pins

Crawl Pinterest search for any keyword and see the real top-ranking pins — position, full stats, an engagement-based Pin Score, plus Annotated Interests and hashtags.

07

Competitor Accounts

Analyze any competitor's account — followers, monthly views, every board's stats — then drill into a board's actual pins, Annotated Interests included.

08

Accounts Analytics

Upload your own Pinterest Analytics CSV exports and see impressions, engagement, saves, and clicks by board — parsed entirely in your browser.

// real results

People in my circle ran it. Here's what happened.

Real Pinterest Analytics from early users who researched their keywords with PinDepth — straight from their own dashboards, not a demo.

Pinterest Analytics dashboard showing 1.72M impressions, up 539% over 30 days
1.72M impressions +539% Last 30 days · 18.75K saves (+652%) · 74.9K outbound clicks (+625%)
Pinterest Analytics dashboard showing saves up 1,463% over 60 days
+1,463% saves 60 days 137.5K impressions (+399%) · 11.99K engagements (+932%) · 4.24K clicks (+1,155%)
Pinterest Analytics dashboard showing 812.9K impressions over 90 days
812.9K impressions 90 days 82.25K engagements · 29.4K outbound clicks · impressions & clicks climbing together
Pinterest Analytics trend chart showing impressions rising from ~25K to over 90K per week
~25K → 90K+ impressions / week A steady two-month climb in both impressions and outbound clicks.

Screenshots shared by early users. Results vary — these aren't a guarantee.

// get early access to the data

The tool isn't public yet. The data is.

While PinDepth access is still a 5-day free trial, you can order a done-for-you keyword research report built directly from the tool — same data, same output, delivered to your inbox.

Starter

3 root keywords · 3 boards · ~324 pin ideas

$5
Get report →

Standard

6 root keywords · 6 boards · ~648 pin ideas

$8
Get report →

Deep Dive

9 root keywords · 9 boards · ~972 pin ideas

$10
Get report →

Each report is custom-built for your niche, which takes time while the tool isn't public yet — so spots are limited each week.

These one-off reports are separate from the tool — but buying one gets you 50% off your first month when PinDepth launches, if you claim it within 30 days of launch.

// the method

How to do Pinterest keyword research

The process works the same whether you do it by hand or with a tool. Here it is end to end, in the order that actually saves you time.

  1. Start from a niche, not a single keyword

    Most people open Pinterest, type one phrase, and write down the suggestions. That gives you a flat list of near-duplicates competing with each other. Start one level up instead: pick the niche you actually publish in — "weeknight dinners", "small bathroom renovations", "capsule wardrobes" — and treat it as the root of a tree. Everything below branches from it. The structure matters because Pinterest itself is organised in branches: a board holds sections, sections hold pins. Research shaped like the platform turns into boards and pins without a second pass.

  2. Let Pinterest tell you the words it uses

    Pinterest's own search bar is the most reliable source of Pinterest keywords, because the suggestions come from what people type into Pinterest — not from Google. Type your niche and write down every autocomplete suggestion. Then type your niche followed by each letter of the alphabet and collect those too. Pay attention to the tiles that appear under the search bar after you search: those are Pinterest's own guided-search refinements, and they tell you how the platform subdivides your topic. Repeat one level deeper on the three or four most promising branches.

  3. Get real volume instead of guessing

    A long list is useless until you know which phrases people actually search. Pinterest Trends is the free, first-party source: it shows relative search interest over time for a term, in a given country. Check each root keyword and discard the branches with no measurable interest. Two cautions. Trends covers a limited set of countries, so check the one your audience is in. And a term with no data is not necessarily dead — it may just be too small to report, which for a narrow niche can be fine.

  4. Split evergreen from seasonal before you plan anything

    This is the step most people skip, and it decides your calendar. Pull up two years of trend data for each keyword and look at the shape of the line. Flat or gently rising across both years is evergreen: it earns traffic every month, so it is worth your best effort and worth updating rather than replacing. A line that spikes at the same point in both years is seasonal: it will look like a failure for ten months and carry you for two. One spike in one year only is noise, not a season. Sort every keyword into one of those three buckets and the rest of the plan writes itself.

  5. Work backwards from the peak, not forwards from today

    Pinterest is a slow index. A new pin rarely performs the week you post it; it accumulates. Pinterest's own guidance is to publish seasonal content roughly 30 to 45 days before you want it seen, and in practice earlier is safer for anything competitive. So take each seasonal keyword's peak month from step 4 and subtract. If "thanksgiving tablescapes" peaks in the second week of November, it goes live in late September — which means you research it in August. Evergreen keywords have no such deadline, which makes them the right thing to publish in the gaps between seasonal pushes.

  6. Turn the tree into boards, sections and pins

    Map the structure you built in step 1 onto Pinterest's own: the root keyword becomes a board, each branch becomes a section within it, and the specific long-tail phrases become individual pins. Use the keyword in the board title and description, in the section name, and in the pin title and description — written as a sentence a human would read, not a list of terms. Pinterest reads the text on the pin image too. This is also where a flat keyword list costs you: without the tree you have no principled way to decide what is a board and what is a pin.

  7. Re-check every quarter

    Keyword research is not a one-off. Interest shifts, new phrases appear, and a term that was seasonal can flatten into an evergreen one as a niche matures. Once a quarter, re-run trends for your root keywords, add whatever new autocomplete suggestions have appeared, and move anything that has changed bucket. Keep the previous export so you can see what moved — the direction of travel is usually more useful than the absolute numbers.

All of this can be done by hand, and for a single board it is worth doing by hand at least once so you can see how Pinterest organises your topic. PinDepth automates the slow parts — walking the niche into a full keyword tree, pulling the volumes, classifying every keyword evergreen or seasonal against two years of trend data, and exporting the result as a content map. There's a 5-day free trial if you want to skip the spreadsheet.

// learn

Learn Pinterest keyword research

Guides on finding keywords, timing them, and turning them into content that gets found on Pinterest.

// questions

Frequently asked questions

What is PinDepth?

PinDepth is a Pinterest keyword research tool. It pulls real search volume directly from Pinterest, branches any niche into the full hierarchy of sub-topics people actually search for, and classifies each keyword as evergreen or seasonal. It also analyzes pins, top-ranking pins and competitor accounts.

Where does PinDepth get its Pinterest search volume?

From Pinterest itself. Most Pinterest keyword tools estimate volume from Google data or third-party models. PinDepth pulls search volume and trend data straight from Pinterest, so the numbers reflect what Pinterest users are searching for, not a guess.

What is the difference between evergreen and seasonal Pinterest keywords?

Evergreen keywords get steady search volume all year, like “birthday party ideas”. Seasonal keywords spike in specific months and go quiet the rest of the year, like “Halloween costume ideas”. Seasonal pins need to be published weeks before the spike. PinDepth classifies every keyword automatically.

How is PinDepth different from other Pinterest keyword tools?

Three things: the search volume comes straight from Pinterest instead of being estimated, every keyword is classified evergreen or seasonal so you know when to post it, and one starting niche expands into its full keyword tree instead of a flat list of suggestions.

Is there a free trial?

Yes. PinDepth is in early access with a 5-day free trial, opened to 5 people at a time. Join the waitlist and you’ll get your login by email when it’s your turn. The 5 days start when you first log in, not when the email arrives.

Do I need to connect my Pinterest account or install anything?

No. PinDepth runs in your browser and you don’t connect your own Pinterest account. Log in, pick a niche, and the research runs from there.

What are the done-for-you keyword reports?

While the tool is in early access, you can order a keyword research report built with PinDepth for your niche: Starter ($5, 3 root keywords), Standard ($8, 6) or Deep Dive ($10, 9). Buying one gets you 50% off your first month when PinDepth launches, if claimed within 30 days of launch.

// join the waitlist

Be one of the next 5 to test it

PinDepth isn't public yet — we're testing with 5 people at a time, first come first served. Join the list and we'll email you a 5-day access window when it's your turn.

Use an inbox you actually check — signups from temporary or disposable addresses aren't invited.

✓ You're on the list! We just sent you an email — check your inbox, and if it's not there, check Spam and Promotions. Found it there? Mark it "Not spam" so your access email doesn't land there too.